Thursday, August 6, 2015

Brand Blind: Blue linen shift + vintage oxfords

When I started really getting serious about resale, I realized I needed to change my shopping habits completely.


If I'm shopping for myself, I tend to be pretty brand-blind. A more expensive brand might get an "ooh" or a raised eyebrow from me, but on the flip side, I will never turn away an item because of brand. Never.


But of course, the same cannot be said for consignment shops and online shoppers. During my relatively short stint selling on Instagram, I quickly learned that brands were king, and that I needed to step up my game if I wanted to compete amid the Tory Burch flats and Hunter boots.

So I have become more brand-conscious, which has helped me rack up more consignment earnings. And I am still chasing the occasional vintage Holy Grail (someday I'll find a Dooney & Bourke bag!). But when I'm buying for me, brands mean nothing. And so it is that I found myself the proud owner of this blue linen shift dress. I mean, first of all, THE BUTTONS:

Savvy readers may remember (although, honestly, why would you) that I thrifted this back in April, when I went to a rummage sale and bought ALL THE DRESSES in the universe.  For reasons I can't fully explain, it took me a few months to actually wear this dress, but I am completely in love with it. And, yes, it's Coldwater Creek. Take that, brand snobs!

Jacket: Merona, thrifted
Dress: Coldwater Creek, rummage sale
Shoes: Vintage, thrifted
Total cost to me: About $5

3 comments :

  1. What a thoroughly excellent dress! Do you think the buttons are original, or replaced by a previous owner?

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  2. I hadn't even considered that they might have been added after the fact! It's entirely possible because it does seem a bold choice for this brand ...

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  3. I love the buttons! And I rarely look at brands, but I don't sell at consignment stores so I'm more about vintage garment than brand name.

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