All of her advice is genuinely good advice, and I'm not laughing at her — I'm laughing at me. I thought I'd offer you guys a peek at the decidedly haphazard way I went about opening my Etsy store in a post I'm calling "How Not to Start an Online Vintage Shop." Learn from my mistakes, people!
Look at other shops and think, "I can do that! That's easy!"The real reason I opened my shop in the first place was that I felt like I was constantly seeing things selling for $20 that I could buy at my local thrift store for $2. On the one hand, I was right. But on the other hand, I had no concept of the amount of work that would be required to actually get items out in front of people, and make consistent sales.
List a handful of random things, and call it a day
|The first item I ever sold on Etsy!|
Take crappy pictures
|I mean, why WOULDN'T you want to buy this necklace?|
Don't do research; just wing it
In general, I am very confident in my ability to tell if something's vintage, but when it comes to narrowing things down to a specific date range, I often balk at doing the necessary research. On the occasions when I have, it's paid off, as it did with this Elsie Krassas dress.
Confuse your customers
|This was the first banner I ever designed for my Etsy shop, using GIMP. Totes profesh.|
|Vintage dress with brown oxfords and dog butt|